deSter: Catering you to your destination.

deSter is a aircraft catering design office & plastics manufacturer located in Hoogstraten, Belgium. In collaboration with Cozmic Creatives a project was born bringing a new perspective to catering & user experience during flight. Using conceptual 3D visualisations various ideas were brought to life creating conversation around how aesthetics affect on-board passenger experience. The result of this being a deeper understanding of the customer and his/ her satisfaction.

Summer & Winter tray:

Imagine you are travelling to Norway, flying over mountainous landscapes topped with snow-covered peaks. Your tray arrives and upon it lie similar geographical forms. Your imagination is set free and you are allowed to take part in a story being created before you while you savour delicacies made with local tastes in mind. These trays consider how aesthetic and emotion are closely binded and allow the passenger to take part in a story and perhaps create a memory.

Honeycomb:

This design aims to replicate nature through which certain elegant solutions are always synthesised. The Honeycomb shape ensures space-saving. Here an extra design feature was added by which the component is able to be used on both sides as a bowl to hold or a stand to present food items.

Delta trays:

Delta, the largest american airline service is constantly looking for innovation and unique solutions in aircraft catering. Here a number of salad bowls were developed with mass production, user-experience and stackability in mind.

Cathay amenities:

The Asian airline is also constantly innovating and looking to adhere to current trends. In this example an eco-friendly amenity set was developed. A bamboo handle could be switched out with various modular components to accomodate various user needs.