Xhuma: Connecting youth & education
Xhuma is a humble South African start-up who's mission it is to revolutionize the local education system through the use of an online portal where students, specifically from low-income families, can access university course-ware information as well as apply for tuition by creating a profile online. Together Xhuma and CC created a branding experience that aimed to directly communicate Xhuma's vision in connecting youth and education.
Connecting youth and education:
A logo that can directly communicate its vision and can speak for itself is not only an aesthetic plus. It also reminds those representing the company what their mission is. It is a symbol to which to strive toward. The logo uses the wording here, starting with a symbolic representation of the student and ending with an open book symbol, to represent the process at Xhuma. All the while maintaining an elegant and modern aesthetic, attracting a new generation of young thinkers to make use of it's service.